Match.com Project: MatchPlay
Completion Date: August 2014
To create a new method of communication between users on Match.com under the guise of games as an initiator.
MatchPlay offers users a way to send asynchronous game invitations to their matches. The games act as icebreakers, helping to start conversations between users.
As a designer, I led the initial design team behind MatchPlay, researching social gaming trends, and using my research to build the initial UI design of the game lobby (above) and game selection screens. I also created the concepts and designs behind all four launch games including managing design documents and working with artists to create the visual looks of each game.
Below are examples of features and games I worked on that have been tested amongst Match.com users.